What You Need To Know About The Latest Local SEO Trends
If you own a small business with a physical location such as a store or office, local search engine optimization (SEO) is an extremely important factor for your success. Your potential customers are walking and driving around, usually with their smartphones, searching for businesses like yours. The question is, will they select you or your competitors? It’s up to you to provide great products and services. However, local SEO often determines whether or not people even step into your business in the first place. Working in the local marketing space, specifically text-based marketing, I’ve observed some major local SEO trends along with best practices on how to benefit from them. Google continues to dominate local SEO. Google is the most important factor for optimizing your site for local search engine traffic. Google My Business and Google Maps provide local customers with guidance and directions when they’re searching for a business. Make sure you have an accurate and up-to-...